In a post titled “You can do anything, but you can’t do everything” on my Brand Building with Brennan site, I emphasized the importance of simplifying and focusing on what you do best. This principle extends to your website as well. Having dozens of pages can overwhelm visitors, making it challenging for them to find the information they seek. Moreover, maintaining a large website often means some content may suffer due to limited time and resources.
Focus on what matters to your customers
We’ve discovered that simplicity and focus yield better results. By streamlining your website and offering clear, concise content, you make it easier for visitors to navigate and find what they need. Avoid making customers dig for information; instead, prioritize important details and provide additional information for those who seek it. Focus boxes play a crucial role in this approach—they feature prominently on web pages, presenting a brief description of products or services with the option to delve deeper by clicking on them.
Considering that many site visitors simply skim the content, it’s essential to catch their attention quickly. Use selective bold or italic text to highlight key points and avoid overwhelming them with large walls of text. By incorporating visually appealing elements like focus boxes and strategic formatting, you can engage visitors effectively and guide them to the information they’re seeking with ease. This user-friendly approach enhances the overall browsing experience and increases the likelihood of converting visitors into customers.
It’s okay to have just one page
Single-page websites have gained popularity, especially with the rise of social media. Many users are now accustomed to scrolling through a single page rather than navigating multiple pages. These websites typically retain a traditional menu at the top, but instead of leading to separate pages, the links scroll the site to the relevant section automatically. This seamless browsing experience aligns with modern user preferences and reduces loading times associated with page transitions.
Find what works for your business
There are various approaches to web design structure and your needs will vary based on the depth of content you need to include however the goal remains the same: to guide users effortlessly to the information they seek. Embracing these principles not only enhances the overall user experience but also increases the likelihood of converting visitors into loyal customers.
