Building a web site is a lot more than meets the eye.
It’s important to write engaging easy to read copy that clearly explains your business and works like a digital salesperson for you. This same copy needs to be optimized for Google and other search engines without affecting readability. (What good is a web site if no one can find you?) It also needs to be to the point and not full of buzzwords that nobody outside your industry would understand.
In an age where everyone has a smartphone in their hand more often than they have a keyboard at their fingertips, it’s very important to build a layout that works for screens both big and small. This means smartly re-arranging content so that it fits on a smaller screen and is in the right order.
Then there’s the really geeky stuff. Page load times, caching, meta tags, open graph tags, and lots of other really boring sounding terms. These things affect your search engine ranking, how you appear on social media, and they affect your visitor’s experience as well. People have a short attention span and if it takes too long to load your site, they’ve already left and gone to check out your competitors.
That’s what sets us apart from the competition. We don’t just stress the little things, we enjoy them.
