Everything you need and nothing you don't.
“Quick to the point, to the point, no faking” – Vanilla Ice
The Juiced Audio team approached us to help develop a new sub-brand. This project began with nothing more than an idea and a slogan. “Everything you need and nothing you don’t.” We worked with them to come up with a name, colours, and style to fit this slogan. The result is Music Essentials.
Music Essentials uses monochromatic imagery with subtle pops of orange. Like everything else about the company, the brand is very clean and simple. Simple pricing structure, simple copy explaining their services, and a simple but modern web site with a little animation to add some pop.