Modern Orthodontic Care

Downtown Orthodontics

Downtown Orthodontics' new website celebrates Dr. Daher's 30-year career with vibrant full-color images against a sleek black and white design, appealing to trendy clients who value modern, high-quality orthodontic care.

Downtown Orthodontics

Case Study


Downtown Orthodontics, led by the highly experienced Dr. Daher, embarked on a journey to revitalize its online presence with a website that reflects the clinic’s dedication to excellence in orthodontic care and its trendy downtown location. With a career spanning three decades, Dr. Daher’s professional and academic achievements form the cornerstone of this project, aimed at celebrating his extensive work and the success of his clinic.


The primary goal was to create a modern, visually stunning website that appeals to a sophisticated audience. The target demographic includes individuals who are conscious about their appearance and value a beautiful smile. The website needed to be as vibrant and dynamic as the Downtown Vancouver area it serves.

Design Concept

The website’s design is a striking blend of vibrant full-color images set against a sleek black and white framework. This contrast ensures that the photos, which highlight the impressive results of Invisalign and other orthodontic treatments, truly stand out. This aesthetic choice not only draws attention to the high-quality treatment outcomes but also aligns with the modern and stylish vibe of the target clientele.

Visual Elements

  1. High-Resolution Imagery: Professional, high-resolution photos of patients showcasing their stunning post-treatment smiles are a focal point. These images serve as both proof of Dr. Daher’s expertise and as inspiration for potential clients considering Invisalign or braces.
  2. Black and White Framework: The monochromatic background serves as a clean, sophisticated canvas that enhances the visibility and impact of the vibrant images. This design choice reflects a balance of professionalism and modernity.
  3. Vibrant Full-Color Images: The use of full-color images is strategic, meant to highlight the success stories and the transformative power of orthodontic treatment. These images are strategically placed to guide the visitor’s eye and emphasize key points about the treatments offered.
  4. Subtle Animation: The design makes use of smooth scrolling with animations that gently move as the site visitor navigates throughout the site.

User Experience

The user experience was crafted to be intuitive and engaging. The site navigation is straightforward, allowing visitors to easily access information about services, read patient testimonials, and learn about Dr. Daher’s impressive background. Key features include:

  • Responsive Design: Ensuring a seamless experience across all devices, catering to the on-the-go lifestyle of the target audience.
  • Easy Navigation: Simple, clear menus and calls-to-action guide users through the site effortlessly.
  • Educational Content: Informative sections about Invisalign and other treatments, bolstered by before-and-after galleries, provide valuable insights to potential clients.

Highlighting Dr. Daher’s Expertise

A dedicated section of the website celebrates Dr. Daher’s three-decade-long career. This section includes:

  • Biography: A detailed account of Dr. Daher’s academic journey and professional milestones.
  • Achievements: A showcase of awards, certifications, and recognitions that underscore his expertise.
  • Philosophy: Insights into Dr. Daher’s approach to orthodontic care, emphasizing his commitment to patient satisfaction and cutting-edge treatments.

Community and Location

The website also reflects the clinic’s connection to the vibrant community of Downtown Vancouver. It emphasizes:

  • Location Benefits: The modern, trendy nature of the clinic’s surroundings, appealing to the aesthetics of the target audience.
  • Community Involvement: Information on how Downtown Orthodontics participates in local events and contributes to the community, reinforcing the clinic’s local ties and reputation.


The redesigned website for Downtown Orthodontics not only celebrates Dr. Daher’s extensive career but also effectively caters to a modern, trendy audience that values both style and substance. Through the use of vibrant imagery against a black and white backdrop, the website ensures that the quality of care and impressive treatment results are front and center. This project successfully aligns the clinic’s online presence with its upscale, urban location and the sophisticated expectations of its clientele, making it a perfect digital extension of Downtown Orthodontics.