Everything you need and nothing you don't.

Music Essentials

“Quick to the point, to the point, no faking” - Vanilla Ice

Music Essentials

Case Study

Project Partners


The Juiced Events team sought our expertise to develop a new sub-brand starting from just an idea and a slogan: “Everything you need and nothing you don’t.” Our collaboration led to the creation of Music Essentials.

Project Scope

We were tasked with developing the name, color palette, and overall style to align with the simplicity and efficiency promised by the slogan. Additionally, we designed a user-friendly website that embodies these principles, featuring clear navigation, concise content, and modern aesthetics.

Design Concept

Music Essentials features monochromatic imagery accented with subtle pops of orange. This design approach reflects the brand’s commitment to simplicity and clarity.

Key Elements

  • Name Development: “Music Essentials” was chosen to encapsulate the core offering and straightforward approach of the sub-brand.
  • Colour Palette: Monochromatic tones with strategic orange highlights to maintain a clean and modern aesthetic.
  • Visual Style: Clean and simple design elements across all brand materials.

Website Features

  • User-Friendly Design: A simple, modern website with intuitive navigation.
  • Simple Pricing Structure: Clearly presented pricing to reflect the brand’s straightforward approach.
  • Concise Copy: Clear and direct explanations of services.
  • Subtle Animations: Small animations add visual interest without overwhelming the user.


The resulting brand, Music Essentials, effectively embodies the ethos of “everything you need and nothing you don’t,” with a clean, simple, and modern design that resonates with its target audience.


Full desktop homepage of Music Essentials DJ Service in Red Deer


Full mobile homepage of Music Essentials DJ Service in Red Deer